Free Metro Ticket in Muscovites_social object

People in Muscovites who exercise in front of ticket machines can get a free metro ticket.

It can be an example of social object because I think, in the social object, the most important thing is to help society for people to foster their sociality. This makes possible for people to have an opportunity for interaction with people. It can be vague a little bit, but I think it is kinds of social object.


This youTube video provide a simple definition of social object.

Social objects are objects around which social networks form. The concept was put forward by Jyri Engeström in 2005 as part of the explanation of why some social networks succeed and some fail. Engeström maintained that “Social network theory fails to recognise such real-world dynamics because its notion of sociality is limited to just people.” Instead, he proposed what he called “object centered sociality,” citing the work of the sociologist Karin Knorr-Cetina. For example, Engeström maintained that much of the success of the popular photo-sharing site Flickr was due to the fact that photographs serve as social objects around which conversations of social networks form.[1] The concept was popularized by Hugh MacLeod, cartoonist and social observer in 2007.[2]