Bud light’s 2015 super bowl campaign

If I have an opportunity I want to try project like this.

I think that it belongs to participatory design.

“Participatory design (originally co-operative design, now often co-design) is an approach to design attempting to actively involve all stakeholders (e.g. employees, partners, customers, citizens, end users) in the design process to help ensure the result meets their needs and is usable. Participatory design is an approach which is focused on processes and procedures of design and is not a design style. The term is used in a variety of fields e.g. software designurban designarchitecturelandscape architectureproduct designsustainabilitygraphic design, planning, and even medicine as a way of creating environments that are more responsive and appropriate to their inhabitants’ and users’ cultural, emotional, spiritual and practical needs. It is one approach to placemaking.” (reference: https://en.wikipedia.org/wiki/Participatory_design)

(Reference: http://sambergen.com/Bud-Light-Real-Life-Pac-Man?utm_campaign=coschedule&utm_source=pinterest&utm_medium=Reinventing%20Events)