A good campaign for the pregnant women in Korea

It has been a long time to update my blog.

Today I’d like to introduce a good campaign tapping into the interaction design for the pregnant women.

In Korea, in terms of the pregnant women, they feel hard to take a seat in the subway or bus. Although many Koreans tend to offer the seat to the older, kids and disabled people, they don’t care about the pregnant women as they don’t know who is pregnant.

So, Busan cityhall addressed the solution as they provide a small pink light badge, which flickers when the pregnant close to the seat in the subway, the light which located on near the seat would flickers.

That is why people can offer the seat in the subway to the pregnant women, and the pregnant women can get the seat without walking on eggshells.